Private mentorship with Alex Payetta

Scale the businesswithout giving up the life you built it for.

I've helped business owners cut their client load in half and keep 90% of the revenue, go from five days a week to four, and get paid three times more while working less.

I want results like that

If this is what your week looks like..

You have more ideas than time to act on them, and the plan you were so excited about last month is still sitting in a doc.

You know what you should be doing, and you can't stay consistent long enough for it to work.

You're answering one more email in the car at pickup while your kid tells you about their day, and you catch maybe half of it.

You're booked solid, and you can't remember the last time you did something just because you wanted to.

You just had your best month, and you're already worried about the next one.

You know you should raise your prices, hire, or let a client go, and it's been on your list for months.

So you work harder and stay busy, and the work that would ACTUALLY grow the business keeps getting pushed to next week..

What makes this different

Most business coaches will give you good strategy, but strategy only pays off when you have the time to implement it and the consistency to see it through. That's the gap I help you close.

I give you the strategy for how to grow, I give you the operations background to actually make it happen, and I give you the mindset work to get past your fears and blocks so you can stay consistent.

A lot of the business owners I work with believe they have to pick between growing the business and being the parent, the partner and the person they actually want to be. There's so much middle ground. It doesn't have to be one or the other.

You know something has to change. I'm going to help you figure out EXACTLY what that is, what steps you need to take, and make sure it actually happens.

This is exactly what I need

Results

She works less and gets paid three times more. What we worked onHer systems for work and home, and learning to put herself first. Read her story Half the client load, 90% of the revenue. What we worked onBoundaries, saying no, and a client load with room for her new baby. Read her story Five workdays down to four. What we worked onWeekly planning, task management systems, her priorities and her boundaries. Read her story More organized and more motivated. What we worked onTime management, consistency, and procrastination. Read his story
When she reached out

I had been curious to work with Alex for a few years but always thought my "system" for work and home life was just fine. Until I noticed I was becoming overwhelmed more times than I'd like to admit. Reaching out to Alex was clearly the best decision I had made since starting my business 4 years ago.

What changed

Alex listened to my goals, my dreams, and also challenged me to think BIGGER! Before I could do that I had to learn to prioritize myself. Yes, I had to take a step back from my work and focus on what matters to me the most. She was honest, clear, and so incredibly kind. Because of this I was able to organize my time better, I had clarity in my worth, I grew more confident in my ability to handle each day with ease and who I am as a mother, wife and business owner.

Where she is now

To say Alex has changed my life is putting it lightly. I work less but more clearly now and I GET PAID 3 TIMES MORE THAN I DID BEFORE! My family and I are forever grateful, Alex. You are and forever will be The Goat

When she reached out

Working with Alex has been absolutely life-changing.

I recently completed the 12-week coaching program with her, and my life is in a completely different place in the best way possible.

When I first reached out to her, I was in my third trimester with my first baby and had no idea how I was going to be able to go back to work with a new baby and balance everything.

For the past decade I’ve been living in chronic overwhelm and fight-or-flight with work.

Every email triggered me. I dreaded Mondays and felt like I could never get ahead. Work was consuming me and I lacked boundaries.

What changed

Through my work with Alex, I learned that I was telling myself several stories that were limiting my full potential. I was also terrible at saying no.

I always thought I could either be successful in my career OR be a good mom, and there was no way to do both.

I now truly feel like I can have it all and have eliminated the black and white thinking that was holding me back.

Where she is now

I now feel free and in control of my life, rather than a victim, but most importantly I’m feeling JOY again.

Alex helped me reduce my client load 50% while keeping 90% of the revenue so I can spend more time with my daughter.

She also helped me figure out the WHY behind everything I’ve been doing which has given me so much purpose and clarity, that I didn’t even realize I was lacking.

If you are even considering working with Alex, this is your sign to sign up for private coaching or one of her programs.

I was watching her content for over a year before I reached out and wish I had done so sooner. Her coaching program was the best investment I ever made and I hope to continue to work with her on a quarterly basis.

I cannot thank you enough, Alex. Every woman and mom needs someone like you in their corner.

-Maddie

When she reached out

What problems were you experiencing that led you to reach out to me?

My brain felt very loud. I felt like I was moving through life in a rush and not really experiencing it. I felt like I was not prioritizing the right things, but I didn't know how to change it. I was struggling with boundaries.

What changed

What is concretely different about your days, your headspace, or your relationships now vs. when you started?

Within about one month of working with Alex, my brain felt clear. I could see the world around me and my priorities more clearly, I was able to go from five days working to four days with relative ease, I've grown significantly in my confidence to trust my own intuition, which has led me to set better boundaries. It is also led me to know what in life I deserve and what I don't deserve. I feel like I have my head on straight and my priorities right now.

When he reached out

What problems were you experiencing that led you to reach out to me?

Time management, sticking to a schedule, being consistent, procrastination

What changed

What is concretely different about your days, your headspace, or your relationships now vs. when you started?

Better relationship with my significant other, more organized and love using Asana (schedulers and calendars in the past didn't work for me), more motivation. Claude and all your prompts and tips have been life changing. I love when you said "think about how you'll feel after you do it." I think that mentality has helped me a lot.

What surprised him

What surprised you about working with me — something you didn't expect going in?

I thought I was just getting into task management and how to prioritize time and it turned into so much more. I was challenged, held accountable, had to dig deeper into myself and self-sabotage.

Hi Alex, You have been such a lifesaver. I used to spend my entire day just trying to get through my required tasks, so deep in the weeds I never got to the work that would actually move me forward. You helped me free up 4 extra hours per DAY. Four. Once those hours opened up, I was able to start focusing on things I've been meaning to get to for years. I got a promotion within two months. I genuinely wouldn't have had the bandwidth to even attempt that work without this. Thank you. Really.

Hi Alex,

You have been such a lifesaver. I used to spend my entire day just trying to get through my required tasks, so deep in the weeds I never got to the work that would actually move me forward.

You helped me free up 4 extra hours per DAY. Four. Once those hours opened up, I was able to start focusing on things I've been meaning to get to for years.

I got a promotion within two months.

I genuinely wouldn't have had the bandwidth to even attempt that work without this. Thank you. Really.

What we work on.

We overhaul how you manage your time, how your business is built (or your team is structured), and the patterns you're holding onto from your 20s that don't make sense anymore.

  • How the business is built.

    Your pricing, your client load, what you sell and who does what, so the next stage of growth doesn't automatically mean more of you.

  • Your team.

    What to hand off, how to hand it off once so it stays handed off, and how to step back without everything landing back on your desk.

  • Your time and your systems.

    One place for everything on your plate, work and home, and the AI tools that take work off it, so your week goes to what grows the business.

  • Your capacity.

    When you're stressed all day, everything feels urgent and it's almost impossible to prioritize, so we build the habits that bring your stress down and leave you with energy at the end of the day.

  • Your beliefs.

    The ones about money, rest and what a "good" owner looks like, so you can set boundaries, stop saying yes out of guilt, and make decisions based on the life you want now.

How private mentorship works

Twelve weeks to start.

That's what the deep work takes, and it's where we build your foundation.

A call every week.

We work on the decisions in front of you that week, with your actual numbers, and every call ends with what you're doing next. The next call starts with whether you did it.

Me, between calls.

Voice and text support for real-time decisions, boundary gut-checks, and the moments that can't wait until next week.

My programs, included.

All of my courses and PDFs come with it. I assign the lessons that fit where you are and we check in on them each week, so the rest of our time together goes to your business.

I'm ready for this

Hi, I'mAlex.

For over a decade, my job was walking into companies like LinkedIn, Tesla and Wells Fargo and finding the inefficiencies nobody inside could see. I was top performing, and from the outside it looked like I had it all together. In reality the hours were long, I didn't have a life outside of work, and I was having panic attacks.

I started my own consulting business thinking that would fix it, but the same problems followed me. When I became a mom in 2021, I realized the way I was running my business wasn't realistic anymore.

So I looked at my own life the way I'd looked at my clients for years. I applied the same systems thinking, plus what I'd learned in counseling psychology about why smart, capable people struggle to follow through on things they already know how to do, and I reworked everything, from how I structured my business to how I showed up at home.

I got back in shape, made time for my marriage, and kept the income and the work I loved.

People kept asking how I did it, so in 2024 I founded Ritualle. Today I'm a business strategist and a Certified High Performance Coach, and I work with high achievers and business owners who are great at what they do and want a life they love, too.

I've been featured in publications like Business Insider, Newsweek, Yahoo, Apartment Therapy and Fast Company.

This is for you if

Your business is working, but you know it could do a lot more if your plans actually got done.

You know the next stage of your business needs a different version of you, and you're ready to build it.

You want someone who'll tell you exactly what to change and then check that you did it.

You want your business to pay for a life you love, AND you want the time to actually enjoy it.

Don't hire me if

You have big dreams but you aren't willing to back them up with work.

You're stuck in a victim mentality and aren't willing to take responsibility for your decisions.

You're unwilling to challenge your own beliefs about what's possible.

Think you should be able to figure this out on your own?

Megan
From her testimonial form
She stopped spinning her wheels and started trusting her own decisions again.

What would you say to someone considering this work but who believes they should be able to figure it out on their own?

You can be capable and still need support. Working with Alex isn’t about being broken or behind, it’s about having the right guide to help you see clearly when you’re too close to it. The time and clarity you gain far outweigh the idea of “figuring it out alone.” I wish I had done it sooner.

What problems were you experiencing that led you to reach out to Alex?

I was extremely busy and highly motivated, but I wasn’t finishing tasks or moving projects forward in a way that felt grounded or effective. I had a lot of ideas, responsibilities, and momentum, yet I felt scattered and unclear on where to focus my energy. I knew I was capable, but something felt misaligned in how I was operating day to day.

What shifted for you as a result of your work with her?

Alex helped me find clarity and direction in a way that felt supportive and empowering, not overwhelming. I learned how to organize my energy, prioritize what actually mattered, and move forward with intention. Instead of spinning my wheels, I began completing tasks and trusting my decision making again. The biggest shift was feeling reconnected to myself and confident in my path.

Frequently asked questions

I'm already stretched thin. Do I have time for this?

You have to make time for this, because it's the only way this problem changes. I make it as easy as possible, and with the right systems in place, you start getting time back right away.

Can you help me use AI in my business?

Yes. I'll show you exactly where AI saves you time, from getting everything out of your head to turning a goal into a full project plan, and set it up with you inside your real week.

I already have CEO Mode. Is this the same thing?

CEO Mode gives you the system. This is where we make sure you actually use it, and where we work on the business decisions a course can't make for you.

Do I have to own a business?

No. Most of the people I work with own a business or a practice, and some run their own book of clients inside a bigger company. The work is the same.

Can my company pay for this?

Yes. If you lead a team, this is the kind of work that often comes out of a department budget.

How much does it cost?

We'll go over the investment and payment options on the call, once we both know it's a good fit.

Ready to make it happen?

You've done the hard part and built something that works. Let's take the plans you've been putting off, from your pricing to your next hire, and get them done.

I take a small number of clients at a time. Book a call, answer a few questions about what's going on, and pick a time for us to talk.

I'm ready