Your life got bigger. Your systems didn't.

I help high-achieving women rebuild their capacity and install the structure their life now requires.

find your starting point ↓

WHAT'S GETTING IN YOUR WAY RIGHT NOW?

"I know what to do, I just can't follow through. I'm exhausted and stuck in survival mode."

Start with...

A

“I have energy, but no system. Everything lives in my head and I can’t stay on top of it.”

Start with...

B

"Money stress is driving everything. I can't make clear decisions because I don't know where I stand."

Start with...

C

“I don’t want to figure out where to start. I want it done right, done fast, with full support.”

Apply for...

D

choose your starting point

Wake Up Different

the energy system

The 28-day reset that brings your brain back online so you stop losing hours and energy to decision paralysis, brain fog, and endless task-switching.

Most women start here. You can't build sustainable systems when your nervous system is in survival mode.

Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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Build the systems to match your life

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THE TRANSFORMATION +

Reclaim 10–15 hours per week. Get your brain back — the one that makes decisions in 5 minutes instead of 30, focuses without procrastinating, and doesn’t second-guess every email.

WHAT’S INCLUDED +

28 daily video lessons
Fast-reset tools for in-the-moment regulation
Morning & evening routine builders
The Mastery Library (9 bonus modules)

$397 | 28 days

Perfect if you're waking up exhausted, staring at your to-do list paralyzed, and scrolling instead of sleeping.

enroll in wake up different

Your full operating system: weekly planning, task management, energy mapping, and mental load organization… so you can close those 47 mental tabs for good.

THE TRANSFORMATION +

Your days have structure. Your brain has space. You know what matters, what's getting done, and what can wait.

WHAT’S INCLUDED +

Details coming soon – Join the waitlist to be the first to find out more.

Coming Soon | Self-paced

Perfect if everything lives in your head and you can't fall asleep wondering what you forgot.

join the waitlist

ceo mode

the planning system

The Money Map

the visibility system

Done-with-you money clarity. Full visibility over what’s coming in, what’s going out, and what’s actually available so you can make decisions without stress or hesitation.

When you don’t have clear visibility, every decision feels risky. You hesitate, delay, or default to avoidance, even when you technically have the freedom to move. The Money Map removes that uncertainty.

THE TRANSFORMATION +

Money stops feeling blurry. You know where you stand and make decisions from clarity instead of avoidance.

WHAT’S INCLUDED +

Complete Money Visibility setup (YNAB)
Personalized walkthrough (video & doc)
60 minute money clarity session

Inquire for Beta Pricing | 3 Months

Perfect if you avoid looking at your finances and it’s impacting your ability to make business or life decisions.

private coaching with alex payetta

limited availability

12 weeks | Application required

Perfect if DIY has never been your style and you want the fastest path to real change.

For women who don't want to piece this together alone.

I diagnose what's actually broken, then we rebuild the right systems and address the patterns and self-leadership gaps that keep them from holding.

real women. Real results.

Julie implemented structure and boundaries that helped her build the work–life balance she’d been chasing for over a decade.

Megan weaned off Prozac, rebuilt her daily routines, and created energy levels she hadn’t felt in years.

Nicole tripled her income in just three months - while working fewer hours.

The breakthroughs I'm continuining to have and the clarity about the changes that need to be made in my life are SUCH A GIFT and a direct result of your gentle and curious approach in unpacking these unhelpful (and unhealthy!) patterns for me.

01/10

"Alex has a rare ability to meet you exactly where you are and help you find your own way forward. Her guidance felt intuitive, grounded, and deeply aligned with who I am. I am genuinely grateful for the impact our work together had on my life."

02/10

"Your summaries are my favorite. SUPER excited to work on this and tackle it!! Thank you so much, Alex. For everything. My life is so different from the fall and forever changed because of you. I know I'll continue to work on these things and just get better and better."

03/10

"I cannot tell you how excited I am for my new schedule (still in disbelief! I literally could not have done this without you so you're right, it is a huge accomplishment)!! AND SO INCREDIBLY EXCITED FOR US TO CONTINUE TO WORK TOGETHER!!!"

04/10

"My new morning routine is LIFE CHANGING. I don't know why I didn't start this earlier. It's so easy and I'm finally showing up to work feeling put together & not like a mess. Added benefit? My dog is so much happier now that he's getting regular walks!"

05/10

"Well. It worked. I'M A MORNING PERSON. I don't know how you did it, but I'm LOVING waking up early. I feel like a completely different woman. I'm so much more productive, but I'm also more energized which I wouldn't have expected from getting up earlier."

06/10

"You won't believe this, but sales have DOUBLED this week. I'm only waking up thirty minutes earlier, but the focus time is letting me get to so many things I've wanted to do for my business but never had time for."

07/10

"That feeling of being the bottleneck in my own business? It's gone. I've gotten back at least 10 hours a week for strategic work I could never get to before. The mental clarity I have before 8 AM is something I thought I'd honestly lost for good."

08/10

"I feel so much more energized after making the adjustments you outlined, I'm really surprised. My PMS used to be extremely painful and now I don't experience any pain. This has been a really surprising outcome!"

09/10

"I made back the investment in a SINGLE DAY. The newfound focus allowed me to take on an extra client project that I would have otherwise turned down. It's the highest ROI professional development I've ever invested in."

10/10

STILL NOT SURE?

Tell me where you're at and I'll point you in the right direction.