Watching your huge dreams slip away while you're stuck in survival mode…

Your physical health continues to deteriorate from chronic stress…

Strained relationships with the people who matter most…

Lost income from missed opportunities and poor decisions...

What's another year of this worth to you?

You hit snooze three times before you dragged yourself out of bed.

You're brushing your teeth while mentally running through the day.

You're already stressed and you haven't even left the bathroom. 

By the time you sit down to actually work, you already feel behind and the day has barely started.

it's 7:15am

But lately it feels like you're running all day and still ending up behind.

You're the Go-To Person for Everything.

This isn't about not having enough time.

It's that you don't have the energy and focus to use it well.

sound familiar?

Tasks take twice as long because your brain is elsewhere.

You lose thirty minutes to an Instagram "doom scroll" just to numb the overwhelm.

The same three tasks move from today’s to-do list to tomorrow’s... for the third week in a row.

By 8 PM, you’re too drained for a real conversation, so you just zone out in front of a screen.

What happens when you wake up in reaction mode?

let's be honest.

I'm ready!

Right now, you’re chasing your day. I want to teach you how to lead it.

Nothing changes until you change how you start.

Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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I KNOW, I KNOW! I can feel the eye-roll from here, but hear me out. This isn’t a "5 AM Club" speech or a 2-hour meditation requirement.

This is quick, effective, and built on nervous system and habit science.

Plus? YOU ONLY NEED 10 MINUTES A DAY!

The solution? A morning routine.

The solution?
A morning routine.

It's 8 PM and you have energy. You're present for your family. You're not doom-scrolling just to decompress.

That task you've been moving from day to day? You finally do it and it feels so good to have it done.

You're not yelling at your kids while brushing your hair. You have a few minutes of calm before the chaos starts.

You wake up without dread. You know exactly how to start your day, and it takes 10 minutes.

imagine a tuesday where...

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Wake Up Different
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Ritualle
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Wake Up Different
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Wake Up Different
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Wake Up Different
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Wake Up Different
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Wake Up Different
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Wake Up Different
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Wake Up Different
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this is exactly what i need

Designed for women (not a 24hr male hormone model)

Built for full, messy lives

Takes just 10 minutes a day

Wake Up Different changes how you start and end your day, then gives you the structure to keep it that way.

The 28-Day Operating System for Your Life

introducing:

WAKE UP DIFFERENT • WAKE UP DIFFERENT •
start today

what makes this work

Learn to recognize when you're spiraling and reset in minutes. This is how you stop losing hours to brain fog and reactivity.

step 01:

Rebuild your foundation

By day 28 you’ll have adjusted and refined your routine so it fits your real life. This isn't something you try to do.. it's how you operate. You wake up different.

step 03:

Make It Automatic

Build 10-minute morning and evening routines that actually stick because you’ve actually done the foundational work FIRST. 

step 02:

Layer Strategic Structure

Learn to recognize when you're spiraling and reset in minutes. This is how you stop losing hours to brain fog and reactivity.

step 01:

Rebuild your foundation

By day 28 you’ll have adjusted and refined your routine so it fits your real life. This isn't something you try to do.. it's how you operate. You wake up different.

step 03:

Make It Automatic

You have a career. You get sick. Maybe you have kids. Life doesn’t always cooperate.

Most routines are like glass. One bad night’s sleep or one sick kid and they shatter. This system is built like a rubber band, it’s designed to stretch when life gets messy.

I’ve included a specific "Back on Track" tool for those weeks when everything goes sideways. It’s not about being perfect for 28 days; it's about having the tools to come back to the plan the moment you realize you’ve drifted.

You can't fail this, because the restart is built in.

This is actually built for real life.

and one more thing...

You may have tried routines before and they didn’t stick. 

That’s because most routines assume you already have the focus and energy to follow them. Using willpower on an overwhelmed brain is like trying to program a computer while the building is on fire.

 Unsurprisingly, it doesn’t go well. 

Wake Up Different doesn't start with a to-do list. It starts by putting out the fire. When your body feels safe, consistency becomes easy (or, easier 🙂).

(when other routines failed)

WHY THIS WORKS

focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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focus. energy. follow-through. $97
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Real Results From Women Like You

"When I first heard about Wake Up Different, my gut reaction was 'NOPE. I cannot add one more thing.' I was so tired, the idea of a 28-day program felt overwhelming. What convinced me was starting with a micro-habit taking less than 5 minutes. That tiny act was the first promise I'd kept to myself in months. It created momentum for everything else. If you feel too overwhelmed to start, this system is for you." 

Megan B., Nurse Practitioner & Mom

Melissa R., CFO

"I used to walk into meetings feeling depleted and defensive. The nervous system tools were a revelation. Now I don't just feel prepared; I have a sense of calm. My strategic decision-making is sharper, my team more engaged. This changed how I show up every single day."

Roxanne S., Creative Director

"For over a year, I felt my creative spark dying. These routines were key. I stopped living in constant overwhelm. Now I have at least 10 hours weekly of pure creative flow, the kind I thought was gone forever. That energy let me develop our agency's award-winning Q2 campaign."

01

The 28-Day Guided Protocol

Short daily videos (5 min or less!) that walk you through exactly what to do each day. No fluff. No 45-minute modules. Just THE STRATEGY.

02

Morning & Evening Routines

Simple (and shockingly effective) routines to protect your energy.
Flexible enough to fit your actual life.

03

Fast Reset Tools

60-second tools to get back on track mid-day before a "bad moment" becomes a "bad day."

04

“Life Happens”
Back on Track System

Because one rough morning shouldn't derail your whole week.

05

Digital workbook + tracker

Everything you need to stay consistent and see your progress.

Everything you need to feel organized, focused, and energized - without insane 3-hour morning routines or ice plunges (unless you’re like me and into that).

What's inside Wake Up Different

What's inside
Wake Up Different

join wake up different

That's the foundation, but I also know one system doesn't fit every woman.

the mastery library

Because "real life" isn't one-size-fits-all. Get targeted, bite-sized support for things like:

→ Cycle Syncing: How to adjust your energy when your hormones shift.

→ The ADHD Brain: Strategies for when focus feels impossible.
Modern Parenthood: How to maintain a routine when the kids are up at 2 AM.

→ Anxiety & Overwhelm: Tools for when the "mental load" feels too heavy.

& Much More

Bonus

This Is For You If:

You're tired of functioning on stress alone

You're ready to understand how your biology impacts your focus

You're committed to 10 minutes daily

This Is Not For You If:

You're looking for a quick fix

You believe stress is required for success

You think you can’t find 5 minutes a day to watch a video

start risk-free today

I don't want your money.
I want your success story.

Try It for 45 Days. If it doesn’t change how you feel, you don’t pay.

That’s less than one "stress-shopping" Target run where you buy candles you don't need just to feel better.

This is the foundation. Your mental and physical state determine how everything else in your life works. I priced it here so it’s an easy “yes”, and honestly, I want your testimonial. Fair warning: price will increase as I continue to add more content to the Mastery LIbrary.

Your Investment: $97

Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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Ritualle by Alex Payetta
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I built this protocol for the woman who doesn't have an hour to spare, but is ready to finally stop surviving her life and start leading it.

P.S. I didn’t build this just because I’m a coach. I built it because I’m a mom who was tired of being tired.

If you’re waiting for the "perfect" time to start, remember: there is no such thing as a perfect Tuesday. There’s only a Tuesday where you decide to wake up different.

I’m a strategist with three kids and a business.

I’m not a "wellness guru" living in a vacuum.

For over a decade, I was the one Fortune 500 companies called to find their "invisible" inefficiencies. My job was to design high-performance systems and make massive operations run like clockwork. I lived for the data, the structure, and the strategy.

But while I was busy optimizing billion-dollar workflows, my own life was a mess. I was successful on paper but I was actually completely miserable. I spent my days in a state of constant reaction, putting out fires for everyone else while my own health sat on the back burner.

So, I did what I do best: I treated my burnout like a business problem. Wake Up Different is the system I wish I had. I took everything I knew about operational strategy and fused it with the science of habit change. I built this because I needed a system that worked in the middle of a chaotic Tuesday, not just on a perfect Sunday.

About Alex

"WELL. IT WORKED. I'M A MORNING PERSON. I don't know how you did it, but I'm LOVING waking up early. I feel like a completely new woman. I don't understand how 30 minutes in the morning can shift my life so much, but I'm a believer now!! The amount I get done in the morning now? It's like I'm adding 3 hours to my day. It's insane. I'm so much more productive, but I'm also more energized which I wouldn't have expected from getting up earlier." 

Julie F., Stay At Home Mom

"I don't know how you did it, but I'm LOVING waking up early."

Wake Up Different
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Wake Up Different
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Wake Up Different
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Wake Up Different
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Wake Up Different
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Wake Up Different
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Wake Up Different
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Wake Up Different
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i'm ready for this

You can close this page and wait for the "right time" to start.

Or you can decide that tomorrow morning looks different.

Let's change how you wake up and watch your whole day follow.